Impact of Recession On Webmasters
As we usher into the new year with the weights of recession still heavy on our backs from 2008 I still wonder whether it was the right time for me to start a blog. But a blog is perhaps one of those things that are recession-proof. A lot like the entertainment industry, even with the movie tickets priced at a premium the movie halls were packed for the film ‘Ghajini’ an Aamir Khan starrer. This is Indian film industry- Bollywood, it is just for the information of my readers from abroad, who may not be aware.
However, rendering of online services has seen a downturn. As far as the affiliate advertisers are concerned, such as myself, the onslaught of recession is clearly visible in the Adsense dashboard as the advertisers get stingy on their pays per click, not that they were any less stingy earlier but they have beat themselves this new year.
An affiliate advertiser owning the website Sportz Forumz, the owner claims, “I usually get my cheque by new year but this time, the way things are going it looks like it may take a lot more to make things look up.”
Apart from that the webmasters are also slashing their advertising prices for private advertisers with the slackening demand for space on popular home pages. Charging almost $600 a month for a 250X250 banner to be put on her webpage earlier, now Sanndra has reduced it to a little short of $300.
During recession time I indeed find the Domino effect rather amusing to watch and the way the cookie crumbles.
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Comments
well i believe in a different philosophy, first you need to make something that is really useful or entertaining to the visitors, after that you need to make sure there are enuf visitors only after that u should think of monetizing your effort. my blog is pretty young i dont have much visitors and i dont intend to make chillars at the moment
well, yeah…i guess that is true! chillars are what starters earn. But then again, that is why we are called starters!!
I dont think the recession effects the advertising industry that much, as some one said ” in good times you like to advertise and in bad time you have to advertise”.
I think the fall in ad revenues is not a global trend, and the things that u mentioned are just individual cases, or may be its just a correction in ad rates after such a run up in cpc advertising
P.S.
i have add you to my blogroll, plz reciprocate it at ur blog